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Friday, November 2, 2007

The Shiny Red Button

You have all at some point heard me talking about my ideal website. If not, I'll describe that perfect website once again. You see, us marketing folks want to keep things as simple for the user as possible. A clear call to action on the page in which the user knows exactly what to do within seconds of the page loading.

So what is the clearest call to action imaginable? Why it's a shiny red button.

So my ideal website would be one that has a simple red button with nothing else. Big - shiny - and RED

Us marketing folks joke from time to time by saying we should add elements to this shiny red button. Like a call to action in words such as "click here" or possibly using a bit of psychology and adding "don't" to the "click here".

But then what is the value proposition on a page with a shiny red button? Could it be the button itself?

What does the button do?
How do you market the button to drive visitors to it?

All of these questions and more will be answered in time.
In the mean time take a moment to visit the Shiny Red Button - send it to a friend, and watch the button and all the marketing aspects change over time.