Wednesday, August 15, 2007

Official Google Webmaster Central Blog: New robots.txt feature and REP Meta Tags

Great for Promotions!

Now Google offers the feature to add a meta tag that tells googlebot when your page is going to expire. While at Classmates.com we would launch promotions on a regular basis in which landing pages and SEO were passed up because the PPC would be too expensive to run for such a short time, and we didn't want to run risk of the page ranking later when the promotion was finished.