Thursday, February 24, 2011

Google is Finding more high-quality sites in search

It's official - Google is focusing more on high quality websites and less on the fodder.

As Matt Cutts himself stated "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."Official Google Blog: Finding more high-quality sites in search

Does this mean that us SEO's need to focus more on social media?
It's a trend I have been boasting about for several years now. With the indoncination of twitter several years back - while they may have added "nofollow" tage to all their links, I was still noticing a trend in rankings with our tweet blasts.

It was social media that has been driving the traffic to Wappow.com, and while search traffic has been picking up considerably the past few months as we reach our 1 year anniversary, I truly believe that social media is leading the way to those rankings.

Sunday, January 9, 2011

The Internet and Beyond

There are many aspects of society that are shared among all the diverse cultures in this world: love; food; friendships; and the Internet...

We have gone from a world separated by water, boats, planes, and cultures to a world now brought together by one common space. The internet has opened up possibilities that are endless - education, communication, and trade. I myself remember as a child our household was lucky enough to own an encyclopedia set my Mother had purchased on a payment plan. Most of my reports for school were completed easily at home with severalhours spent in the library looking things up in the Dewey Decimal System. My papers were hand written for draft #1, #2, and #3 and finally typed up on a typewriter. Today my 13 year old daughter plops herself in front of the computer, types in some key phrases and comes up with an abundant amount of information without ever having to set foot in a library. If she has a question, she can log into forums or comment on a blog and someone will reply with even more information. In the process she has educated herself and communicated with experts.

In the past to start a company a person would have to have an exorbitant amount of cash to find a place of business (whether it be a storefront, office location, warehouse space, etc) and now anyone can setup a website without knowing how to design or develop. They can even market that business without having to spend money through search marketing and social media marketing. Money is being transferred from person to person, business to consumer, and even business to business with ease. Instead of that one person setting up a business or retail shop and reaching the city surrounding them, they are now reaching millions of people and thousands of companies all over the world.

We now have access to so many countries, cultures, businesses, and people all from the point of one connection whether it be from a computer, phone, or other device. The possibilities of someone starting their own business,  educating themselves and communicating with the world are endless. It's just up to that individual to know where to go to educate themselves on how to start their business, get an education and/or degree, research, network, and use the tools available to them to become successful.

Saturday, August 15, 2009

Google Chrome OS - what does it mean?

Announced in July of 2009 was Google Chrome OS - Official Google Blog: Introducing the Google Chrome OS - when I first read it I was shocked. Does this really mean that Google is going to try to develop an operating system?

The nitty gritty of the announcement is pretty abundant when you read who is involved and the work they are putting into the product is impressive. The whole goal is to launch a user friendly, ant-virus prone, system that people can install and start using without having to relearn and "to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web." In otherwords "It should just work."

In conjunction with my theory years ago about how TV, Phones, and the Internet will all work on one basic system as the technologies merge into one another the theory behind the Google Chrome OS and could computing is indicative that we are heading into a direction that our phones, computers, and television will all work as one streamlined process.

I can already see where Google is going to go as I recently was forced to purchase a Google Phone (G1) from T-Mobile as I went swimming with my iPhone that I had for over 2 years now. (pictured here) In order to get a new phone I had to sign a new 2 year contract with at&t which I was not ready to do. The best alternative was to use the extra line to my kids' T-Mobile account (which I have had since 2002). In addition to the lower cost to maintain the phone, the purchasing and setup of the phone was even easier then when I had originally gotten my iPhone. The downside was the fact that I had to setup a gmail account finally, but once setup and imported all my calendar items and my contacts from outlook they downloaded right to the phone. No using iTunes to synch my phone. It was all from the internet...

So you can probably see where Google is going with this. Right now with Google Docs, the Google G1 Phone, Gmail and signing in to the personalized Google search all of my information is stored in one place and synched without having to install software, plug in my phone, or learn how to do it. It just worked!

My prediction - the Google Chrome OS will get someone up on the internet and running with cloud computing in just a few simple steps:
1)Download the Google Chrome OS FREE!
2)Install
3)Enter your username and password for your Google Gmail, or personal account
4)and your all synched up including calendar, contacts, documents, email, etc.

Not to mention that they will be launching the open source by the end of 2009 so that other companies and developers can benefit through developing apps and the like as they have for the Google G1 phone.

...and the look: (unofficial photos courtesy of Mashable)