Thursday, February 24, 2011

Google is Finding more high-quality sites in search

It's official - Google is focusing more on high quality websites and less on the fodder.

As Matt Cutts himself stated "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."Official Google Blog: Finding more high-quality sites in search

Does this mean that us SEO's need to focus more on social media?
It's a trend I have been boasting about for several years now. With the indoncination of twitter several years back - while they may have added "nofollow" tage to all their links, I was still noticing a trend in rankings with our tweet blasts.

It was social media that has been driving the traffic to Wappow.com, and while search traffic has been picking up considerably the past few months as we reach our 1 year anniversary, I truly believe that social media is leading the way to those rankings.