Saturday, August 15, 2009

Google Chrome OS - what does it mean?

Announced in July of 2009 was Google Chrome OS - Official Google Blog: Introducing the Google Chrome OS - when I first read it I was shocked. Does this really mean that Google is going to try to develop an operating system?

The nitty gritty of the announcement is pretty abundant when you read who is involved and the work they are putting into the product is impressive. The whole goal is to launch a user friendly, ant-virus prone, system that people can install and start using without having to relearn and "to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web." In otherwords "It should just work."

In conjunction with my theory years ago about how TV, Phones, and the Internet will all work on one basic system as the technologies merge into one another the theory behind the Google Chrome OS and could computing is indicative that we are heading into a direction that our phones, computers, and television will all work as one streamlined process.

I can already see where Google is going to go as I recently was forced to purchase a Google Phone (G1) from T-Mobile as I went swimming with my iPhone that I had for over 2 years now. (pictured here) In order to get a new phone I had to sign a new 2 year contract with at&t which I was not ready to do. The best alternative was to use the extra line to my kids' T-Mobile account (which I have had since 2002). In addition to the lower cost to maintain the phone, the purchasing and setup of the phone was even easier then when I had originally gotten my iPhone. The downside was the fact that I had to setup a gmail account finally, but once setup and imported all my calendar items and my contacts from outlook they downloaded right to the phone. No using iTunes to synch my phone. It was all from the internet...

So you can probably see where Google is going with this. Right now with Google Docs, the Google G1 Phone, Gmail and signing in to the personalized Google search all of my information is stored in one place and synched without having to install software, plug in my phone, or learn how to do it. It just worked!

My prediction - the Google Chrome OS will get someone up on the internet and running with cloud computing in just a few simple steps:
1)Download the Google Chrome OS FREE!
2)Install
3)Enter your username and password for your Google Gmail, or personal account
4)and your all synched up including calendar, contacts, documents, email, etc.

Not to mention that they will be launching the open source by the end of 2009 so that other companies and developers can benefit through developing apps and the like as they have for the Google G1 phone.

...and the look: (unofficial photos courtesy of Mashable)

Tuesday, July 28, 2009

The Coolest Search Peeps Ever!

In my many years in search marketing I have come to know a lot of people in the industry. Some are well known and some not so much but are rock stars in their own right. This post has been a long time brewing in my head. I have wanted to do a shout out to all the people that have been around for many years and have influenced not only myself, but others as well. To keep the list from getting too long I stuck with those I had photos of on-hand. As some of you know I am always the one behind the camera taking pics of multiple events in the search industry so naturally I had photos of each and every one of these cool search peeps. I also kept the list alphabetical so as not to make anyone feel bad for being at the bottom of the list (sorry Rand and Todd, it just ended up that way).

  Aaron Goldman 

I have known Aaron for a few years now through from his writings for Media Post, including the table topics he had gathered for the past couple of years for the Search Insider Summits. Aaron was the VP of Marketing & Strategic Partnerships at Resolution Media for nearly 5 years before breaking off with Connectual as a Managing Partner bringing together buyers and sellers of digital marketing solutions. Aaron also serves on the Executive Board of Directors for the Chicago Interactive Marketing Association and is a frequent speaker at SES, OMMA, and Search Insider Summits. Aaron's propensity to wear shirts with funny phrases such as "Google Me" and "Who Tweeted?" leads to great conversations about the power of natural search and social media. You're shirts inspire me Aaron!

Dan Perry 

One of the best In-House SEO's I have had the pleasure of working with in planning the In-House Day for the Search Insider Summits. Dan's collaboration and ideas have driven the agenda to a finely tuned and informational day catered to the issues that only In-House SEO's face. Dan has been the SEO Manager for Cars.com for over 3 years in which he has managed the organic direction. Big kudos go out to Dan for his recent weight loss. I have got to say I didn't even recognize him at the last Search Insider Summit. Yay Dan!

David Berkowitz 

With over 7,500 followers on Twitter, David has been an influential participant in the search marketing industry. Having been a speaker at over 80 events, appearing on CNBC, and quoted in the NY Times, Ad Age, and many other publications David continues to educate and influence the search (now social) industry. I have known David for a few years and have always enjoyed the conversations about search and most recently share a passion for social media marketing. David recommended the book Groundswell over a year ago and since then I have been focusing on social media strategies in order to drive search rankings. David always has time to give great advice and has been a huge advocate as I work with Media Post on the Search Insider Summits and a great source to bounce ideas off of. David has a smile that seems to get larger the more he drinks and is always willing to watch my purse while I take photos. Thank You David!

Gord Hotchkiss 

Having served as the Programming Chair for the Search Insider Summit for several years now Gord has been a great support in every crazy idea I come up with in planning or promoting the summits. I first met Gord at SES NY in 2006 and had a chance to talk to him in more depth with the idea for the In-House Day at the Search Insider Summit while walking the beach on a remote island with the rest of the "dolphin" tour group ("dolphin" is in quotes because I have yet to see a dolphin on the tour). Gord and I talked about the struggles In-House SEO's face and after introducing me to Dan Perry we began putting the agenda into affect. While Gord gets out from time to time with the rest of us, he somehow manages to get up bright and early each morning to kick off each day's discussions. Keep those panels going Gord!

Janel Landis 

What can you say about Janel? When I first met Janel she was on a panel of mine a while back and I was told before meeting her that she tends to be a bit quiet. I don't know where this person got the impression that she is quiet because Janel is anything but. She has always been there through the late nights as we talk SEO by the harbor with the rest of the cool SEO Peeps. Janel has a lot of great ideas and has brought insight into every panel she has spoken on. I never leave the room after she has spoken without a little bit more in my database of SEO knowledge. Janel has been the VP of Search Marketing for SendTec for over 4 years. She has spoken at numerous conferences and writes for Media Post regularly. I always enjoy Janel's panels but have to say the discussion on RFP's Fundementaly Broken Moderated by Aaron Goldman was by far my favorite as it was great to see the trials and tribulations our vendors go through to write proposals (that video can be viewed here). Thank You Janel!

Olivier Lemaignen 

Almost 10 years at Intuit brings Olivier a wealth of experience and knowledge. Olivier has gone from Senior Marketing Manager to Group Manager of Online Acquisition in the Small Business division and is now the Group Manager for Global Search Marketing. I met Olivier while working on the agenda for the In-House day at the search Insider Summit. He has not only spoken at the Summit but has spoken at SES and is on the Board of Advisors for SEMPO. Olivier always has a lot to offer when it comes to the In-House agenda and is always a delight to talk to while at the Summit's various activities. Olivier is always willing (with some arm twisting) to continue the networking with his appletini in hand. Keep 'em coming!

Rand Fishkin 

5 years ago Rand Fishkin started SEOmoz.com which has since grown to over 150,000 members. Rand has become a Rock Star in the SEO community with close to 9,000 followers on Twitter (even though he doesn't get the fascination people have with Twitter) and so many friends on Facebook he can't keep track. When Rand isn't posting for the T_Max Twitter handle (and you thought it was Todd) with myself and his wife he is speaking at one of the many search conferences around the world (despite his pitch for SMX East getting turned down). Rand has a great insightful point of view when it comes to search marketing on the SEOmoz Blog which has over 40,000 readers. Rand has always been very dapper and manages to maintain his composure even when his wife is cutting a search marketer down (and you know she will).

Todd Friesen 

AKA Oilman (a nickname for searchengineforums.com he used while he was an accountant for Chevron Canada), Todd has been a key player in the SEO industry since 1998. Before his current position as VP of Search at Position Technologies he was the Director of Search at Range Media. If you haven't heard Todd on WebmasterRadio.fm you can find him speaking at conferences such as Search Engine Strategies, SMX and Media Post's Search Insider Summit. I first heard Todd's name after I left Visible Technologies as he had briefly taken over the Search team there. Since then Todd and I have been through discussions from how he thinks H1 tags actually effect your rankings to arguing with Rand about how Twitter is cool. Todd is very passionate (to say the least) about SEO. Get him on the right topic and he will convince you to see it his way before letting you go anywhere. Take a Valium Oilman!

  Topher Kohan 

One of my favorite SEO's Topher is the Search Engine Optimization Coordinator for CNN.com. Topher came highly recommended by Dan Perry for the In-House day this last May 2009 and added great value to our panel representing the large corporation as an In-House SEO. At one point he even stumped Jeremiah Andrick to the point where he was focusing on what Topher had said. Topher is always a delight to hang out with and his tweets never fail to educate and amuse. Keep it up little buddy!

Wednesday, June 3, 2009

Twitter Search Help

On July 14, 2008 the folks at Twitter announced that they acquired Summize to help power the searching of all those random tweets by users. The downside to having such a powerful user generated website is that there isn't much control over what people say or how they say it. We even ran into this when marketing for the Search Insider Summit last spring when trying to get attendees used to using the #MPSIS branding hashtag in referencing the summit while they had been used to using the #SIS in the past. The move was not only a branding decision, but one that help steer away from any confusion when someone talked about their "sis" (short for "sister").

So how does one search for what they are looking for specifically on Twitter?

The folks at Twitter and Summize have streamlined the process by allowing for some basic operators you can use quickly without having to fill out the advanced search on Twitter. Thanks to Twitter not only can we find tweets about specific topics close to us (such as Drinks in Seattle) but we can now track them in our various applications (I personally like the feeds in Tweetdeck to stay up-to-date)

How does one use these for Marketing?

Track Your Brand - When keeping up to date on what people are saying about your brand you can use the simple hashtag or just phrase search in the handle and keep the feed on your Tweetdeck, or even your Google personal or reader page. Customer Service - One of my favorite examples of how Twitter search is used is from both Comcast and Qwest who are prime examples of how companies are now using Twitter to track what their customers are saying. Most people at one time or another have tweeted that "Comcast Sucks" or "Comast is slow" or even that they are "waiting for Comcast" - Comcast has a handle @comcastcares and the people monitoring it track all of these phrases or key words through Twitter's search. When a new tweet is posted they simply respond to that person and try to work them through their frustrations through Twitter. For Example: @micahn posted "Comcast crawling again...ultimately resulting in @micahn happy again about his internet connection I myself have had great help from Qwest when tweeting "Still no modem from qwest. C'mon guys" they quickly responded with "@SEOGoddess Hi if you DM me your Qwest number/contact number I'll check the modem status for you. Thanks Corey" and sent me a message of when my modem was scheduled to arrive. From customer service to monitoring your brand - even using key terms in your tweets to help people find you and gain quality followers Twitter search can be a powerful tool all around. Below is a quick reference for those of you not sure exactly how these search operators on Twitter work - Enjoy! dog bone Contains both "dog" and "bone" somewhere in the tweet. "tweetup Seattle" Contains the exact phrase "tweetup Seattle" somewhere in the Tweet. vegan OR vegetarian Contains either "vegan", "vegetarian" or both somewhere in the tweet. toilet-paper Contains the word "toilet" but not "paper" in the tweet. #twitlingo Contains the hashtag "twitlingo" which most people will use when tweeting a specific word, phrase, or topic as a group collective. from:SEOGoddess A tweet that has been sent from the "SEOGoddess" handle. to:jandrick Any tweet sent to the "jandrick" handle in twitter. @RealitySEO Any tweets referencing the "RealitySEO" handle (usually replies, #followfriday, or any other types of mentions. "happy hour" near:"san francisco" Any tweet containing the exact phrase "happy hour" and sent near "san francisco". near:Seattle within:5mi Any tweets by people Billy Mayssince:2009-06-28 Any tweets containing "Billy Mays" that were tweeted since the date "2009-06-28" (year-month-day). followfriday until:2009-06-26 Any tweets containing "followfriday" tweeted until the date "2009-06-29". movie bruno:) Any tweet containing the word "movie", and "Bruno", and with a positive attitude. Star Trek :( Any tweet containing "Star Trek" with a negative attitude. twitlingo? Any tweet containing "twitlingo" and asking a question. funny filter:links Any tweets containing "funny" and linking to URLs. news source:tweetdeck Any tweet containing "news" and entered via TweetDeck (more twitter apps)