Saturday, July 19, 2008

SEO Survey




After signing up for one of Google's beta testing applications through their form that posts directly to the google doc spreadsheet I thought I would give it a try and create an SEO survey through Google docs myself. The results are published directly to the doc as the survey is submitted.
Take a moment and fill out the survey yourself. The results will update automatically as people fill it out and submit it, and I will post the data in all its glory to the public with pie chart sand everything for all to see. It will be interesting to see what comes of the answers.

The form is no longer available







Monday, June 16, 2008

The Misinterpretation of the internet...

On Monday June 16, 2008 Gail Geronimos had posted an article on her blog about Brent Frei (co-founder and chairman of the board at smartsheet.com) summarizing his very informative article that was posted to Venturebeat.com on April 21, 2008. She starts by stating that the article "was written by Brent Frei, founder of Bellevue."
Now mind you - the Bellevue she is referring to is my hometown that is located across Lake Washington from the major metropolitan city Seattle, WA. A few of us in the office got a chuckle out of Brent being the founder of Bellevue, WA - but in actuality it was founded in 1869 by William Meydenbauer.
This to me is yet another example of how the internet can be the misinterpretation of facts. Given that Gail Geronimos is from Australia she would have had no idea that Brent wasn't the founder of Bellevue, or even that Bellevue is a city all it's own. Through no fault of her own she had misinterpreted what she had read for at the bottom of the article Brent had posted stating "Brent Frei is founder of Bellevue, Wash.-based Smartsheet.com, a privately-held Software as a Service (SaaS) provider."
Remember the old rumor game that we played where we would whisper a statement into someone's ear and that person would then whisper to the person next to them, and so on until the person at the end would then say what they had been whispered out loud and it would never be what the original statement was said? Could it be that the internet is becoming the rumor mill that we experienced in our younger days?
It's up to us marketing and PR people to keep track of not only our company as a whole, but the company's representatives as well as our own personal interpretations.
...and no - I am not actually a Goddess, I just play one on IT ;o)

More and more companies are hiring agencies or even in-house teams to monitor the rumors that fly on the internet as quickly as they become posted. But with today's technology it's becoming increasingly difficult to catch all that there is out there...

Jenn

Wednesday, March 12, 2008

Google and DoubleClick - what does it mean for PPC?

Google closed it's acquisition with DoubleClick today. So what does it mean for Pay Per Click?
As Google continues to grow we are seeing the search marketing trend pull away from being just that: Search Marketing. With the introduction of image ads being placed on the content network (now placement targeting) and the addition of video ads, radio ads, newspaper advertising, etc. Google continues to stray away from being a search marketing network to an online marketing network.
Some say that Google took off when they revolutionized search by introducing the linking algorithm in order to bring it's users the most relevant results possible. I would say that the company itself experienced a growth when they revolutionized the online advertising industry by offering ads that were charged on a per click basis rather than a cost per impression. This new way of advertising made it easier and more affordable for small businesses to gain a presence on the internet without breaking their budgets.
Banner ads are now becoming a part of that revolution. I have already seen the results of this form of advertising on Google with the placement targeting campaigns. I am able to pick and choose where my ads appear rather than a plethora of pages. By choosing the specific pages that our ads are to appear I am able to bring the users from an article, blog posting, website, etc. that relates to a specific user with a banner ad that when clicked brings the user to a page which then presents them with a document or such information relating to what they were in the mindset for.
By doing this, there is less of a fall-out from the banner ads themselves and thus creating more conversions.
The user is presented with what they are looking for or researching more efficiently, and the company was able to get yet another lead.
It's a win/win situation!