Saturday, March 1, 2008

Google Groove - San Jose, CA

The the moment we walked in I was in awe. In all the years I have worked in SEO I have never been to a Google party. I had heard about them, and how much fun the are, but haven't ever experienced it all first hand.
I ran into Carlos who had worked for me at Visible Technologies all those years ago. It was great to catch up and find out that he is doing really well. He is on his own now running his own consulting company specializing in Landing pages for PPC. Jeff Leach had attended with me, we have both stayed in touch over the years as he continues to grow his own consulting business managing those hard to reach Linking campaigns and creating great successes in optimizing for the most aggressive terms as always.

I have been struggling with finding a consulting company that is able to handle our European campaigns including the translation and localization as well as our US campaigns. I had met a couple of guys from the UK that were specializing in handle such campaigns and swapped cards with them.

I also ran into these guys -

The night continued to be a blast as we all stacked our glow int he dark cups while we slammed down the beers before they closed down the open bar at 10:00pm.

Check out their Video on YouTube

Saturday, February 23, 2008

Inside AdWords: Meet our AdWords Evangelist in San Jose

Inside AdWords: Meet our AdWords Evangelist in San Jose

Since I have made the change from Classmates.com natural SEO Manager now working for Concur Technologies as a full search marketer, I am making he trip to Jan Jose for the SMX West conference next week.
My goal is to absorb as much as I can about search marketing for B2B, as well as learning more about managing campaigns overseas. Our search marketing has been very successful here in the US and with the company now expanding to Europe, the Middle East and Asia (EMEA) I am now driving our search marketing efforts there. My main focus has been in the UK, but now moving to Germany, and France as well. Our Australia campaigns have been struggling quite a bit, so am hoping to eventually focus my efforts there and gain some ground.
It's great to see that Google is going to be there, and am excited to get to pick their brains. Especially Fred Vallaeys AdWords Evangelist.

See you there!

Jenn

Thursday, January 10, 2008

Remove URL from the Google Index

There has been repeated discussion about how and why you should remove a URL (whether it a whole website, directory or just one file) from the Google index.
The most common issue I have ran into is when two or more domains resolve to the same DNS resulting in more than one website with the exact same pages and content in the google index. I discuss this in one of my earlier posts "Problems with Multiple Domains".

Matt Cutts has presented us with a video explaining more scenarios and the best practices of how to remove URLs from the Google index even more in depth.